The story began almost a couple of months ago when I first got to know Hubspot. Instant attraction lead me to explore the site in detail. More I surfed more I fell in love with the content and the knowledge shared. Since that very day I couldn’t help but to keep visiting the site many times a day. White papers, Ebooks and Webinars transitioned into a daily hang out place.
Mike Volpe and Karen Rubin webcasts became attraction of hubspot TV.
One fateful day I got to know about IMU courses, I was already impressed with Hubspot’s content now it was time to become one of its avid users and followers on twitter. Gradually IMU forums became my new passion and IMU Courses my new knowledge channel.
Every single day from June 15th to 22nd, I ( and my other IMU classmates) were served with a different and unique Marketing soup specially prepared by a guest Chef at IMU Restaurant. And I must say all the recipes were Yummy and Delicious. 🙂 “Chefs” knew what they were cooking and serving us. 🙂
Sharing the Menu:
Class 1: How to Blog Effectively for Business (GF101)
Professors: Ann Handley & Mack Collier, MarketingProfs
Class 2: SEO Crash Course to Get Found (GF102)
Professor: Lee Odden, TopRank Online Marketing
Class 3: Social Media and Building Community (GF201)
Professor: Chris Brogan, New Marketing Labs
Class 4: Successful Business Uses for Facebook and LinkedIn (GF202)
Professor: Elyse Tager, Silicon Valley American Marketing Association
Class 5: Viral Marketing and World Wide Raves (GF301)
Professor: David Meerman Scott, author of New Rules of Marketing & PR and
World Wide Rave
Class 6: Advanced SEO Tactics: On Beyond Keyword Research (GF401)
Professor: Rand Fishkin, SEOmoz
Class 7: Calls to Action and Landing Page Best Practices (CV101)
Professor: Jeanne Hopkins, MECLABS, Marketing Experiments
Class 8: Inbound Lead Nurturing (CV201)
Professor: Brian Carroll, MECLABS, InTouch
Class 9: Successful Email Marketing (CV301)
Professor: Eric Groves, Constant Contact
Class 10: Analyzing Inbound Marketing (AZ401)
Professor: Marshall Sponder, Monster.com, Web Analytics Association for Social Media
Review Session: Inbound Marketing Exam Review
Professor: Mike Volpe, HubSpot
Rebecca deserves a special thanks for organizing and moderating the event. All the students are awaiting their scores from Hubspot Santa Claus.
Ellie was an immense help when it came to answering naive questions of University students
Rick‘s prompt replies at IMU forums were a great source of information and insights.
This post is dedicated to all the Organizers, Guest Presenters and Fellow IMU Students Thanks for sharing the knowledge and making it a fun event.
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